Cathy Light is a successful entrepreneur with experience working with global corporate clients
across a wide range of markets and industries. Her passion for building businesses has led her
to the launch of Liderança Group, Assessment Leaders, Leadership Balance, Be Well Perform
Well, and Business Builders. She is a dynamic speaker with an engaging personality who has a
genuine passion for helping business leaders achieve their goals.

Cathy’s style is results-oriented, and tailors programs to meet each client’s unique needs. Open,
honest communications are at the heart of all her engagements. She uses a straightforward
approach to help executives set realistic and achievable change management and growth
initiatives. She considers herself a true partner in each company’s ultimate success. Cathy also
believes strongly in establishing relationships at all levels within an organization to truly get to
core issues and holds a looking glass up to a company’s leadership. She helps implement
visionary, long-lasting changes to create a healthier culture and improve an organization’s overall
performance. As a result, she has earned the respect of both clients and colleagues around the
world who graciously recommend her services.

Cathy’s corporate career began at Apple Computer, where she directed internal communication
and public relations during the exciting time of the Macintosh factory launch. Reporting to two
General Managers under Steve Jobs, she regularly attended senior-led staff meetings with and
managed special tour assignments for the technology legend. She then transitioned to Fuji Optical
Systems Ltd (a subsidiary of Fuji Film), where she worked for a decade. As a Senior Sales and
Marketing Executive, Light was instrumental in developing a new division for Fuji that
revolutionized the dental industry for years to come. By utilizing Fuji’s leading, high-resolution
imaging technology, the first video dental camera shaped like a mouth mirror was developed, an
innovation that became a $500M market within five years.

Cathy Light later served as Vice President and General Manager of Sunrise Technologies, Inc.,
a publicly traded developer and manufacturer of lasers and related products for ophthalmic and
dental applications. In 1995, Light was recruited to help the struggling dental division. In less than
two years, Cathy, and her team, she achieved a 38% growth in sales, streamlined operations,
established disciplined budget controls, and reorganized global distribution channels. Light’s
leadership turned the division around, setting it on a course of profitability increasing shareholder
value, to a liquidity event in less than three years. In 1998, Cathy Light decided it was time to build
on the business expertise and experiences she had gained, and founded her first management
advisory company: Business Builders, providing management solutions to executives of early
stage to Fortune 500 companies in a broad range of industries, creating effective strategies to
position their businesses for growth. The company’s wide range of services includes web-based
planning and performance systems, management 360 competency tools, executive coaching,
human capital assessments, and an e-commerce training and development site.